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The Anthropology A-level has achieved a great deal despite its failure to be redeveloped as a qualification. In this article I discuss what this means and why this matters for anthropology education. I show how the Anthropology A level was just one component of a much wider movement to engage new audiences with anthropology. I demonstrate how the A-level brought biological and social anthropology into schools and colleges that had never offered the subject before. The A-level diversified the community of anthropology educators and increased links between local schools, colleges and university anthropology departments. The campaign to widen access to anthropology for students, teachers and the public continues to grow, regardless of the AQA decision.